11 Jun Clearing the sand: Golf clubs re-open
ESS clarifies the latest advice on playing the great game during lockdown and how clubs might look to their utility usage to balance lost revenue.
Green light on the links
Golf clubs have been given the sign-off to reopen under social distancing measures, the initial announcement went public on May 13th and since then clubs and players have begun dusting off their clubs for a belated eighteen.
The news has been welcomed by the UK’s golfing community which, in a more recent set of guidelines, was informed that games between up to four individuals from different households was permissible.
Despite champion golfer Rory McEllroy’s worst fears, who stated his confidence that the Ryder Cup would not proceed in September, it seems that golf is making a quicker comeback than most sports in the UK.
Of course McEllroy’s concerns are not misplaced, with all scheduled championships and public events until July 27th having been either postponed, rescheduled or cancelled completely.
In addition to general social distancing guidelines, amateur golfing group Englandgolf have also released their own ‘Play Safe, Stay Safe’ advice on how best to protect your health and that of your fellow players.
Unfortunately while reopening is certainly positive, it does not diminish the financial blow that many businesses of leisure will be feeling after lockdown, golf clubs among them.
While the timeline for a return to pre-lockdown levels of demand is impossible to predict, it can be said for certain that earnings will be significantly reduced until then. Therefore prudent club managers and owners will be looking for ways to supplement that lost income either with alternate services or by reducing non-essential costs.
Intelligent utility management is one of the most effective ways to reduce costs since it doesn’t require any material sacrifice, rather a change in behaviour. In effect, the savings that intelligent management and procurement offer are there already, waiting to be discovered and leveraged by the business.
Intelligent utility management has this quality in common with on-site generation, particularly with regards to golf clubs since they are often possessed of large amounts of open space-particularly on club house roofs.
The benefits of on-site generation are not only financial however, having a reliable, local and dedicated energy supply also grants greater confidence should your mains supply ever be compromised. Another plus is that your venue will be a flying flag for a cleaner and greener world, one that your customers will respect and appreciate for generations.
ESS has provided some or all of these services to their many clients in the golfing industry and is proud to support businesses that foster a culture of sustainability and love for our natural world-which no gold game would be complete without.